How SMS & WhatsApp Messaging Works
Reach attendees via text message and WhatsApp for high-open-rate announcements, reminders, and promotions. Understand channels, pricing, compliance, and how to read your campaign results.
98% Open Rate
SMS messages are read within 3 minutes on average. No inbox competition.
Auto-Reminders
Event reminders sent 24 hours and 2 hours before. Reduce no-shows by up to 40%.
WhatsApp Global
Rich media messaging to 2B+ WhatsApp users worldwide. Images, buttons, and maps.
TCPA Compliant
Opt-in at checkout, easy unsubscribe on every message. Fully compliant with regulations.
How Messaging Works
Activate Amplify
SMS & WhatsApp messaging is enabled automatically with the Amplify plan. Phone number collection is added to your checkout flow. Attendees opt in when purchasing tickets.
Automated Messages Send Themselves
Order confirmations go out immediately after purchase. Event reminders are sent 24 hours and 2 hours before your event. Abandoned cart recovery texts reach people who didn't finish checkout. All generated from your event details.
Send Promotional Blasts
Go to Dashboard → Events → [Your Event] → Marketing → SMS Blast. Choose regional or global targeting. BrightStar generates the message and selects recipients from the verified buyer network.
Track Results
Monitor delivery rate, read rate, click-throughs, and ticket sales in real time from your dashboard.BrightStar automatically attributes ticket purchases to specific SMS/WhatsApp campaigns.
Try It: Send a Promotional Blast
Walk through the SMS campaign flow to see what sending a promotional text looks like.
Sample Messages
Auto-generated from your event details. Sent at the perfect time.
SMS vs. WhatsApp
BrightStar automatically selects the best channel for each recipient. Here's how they compare.
SMS Text Messages
Works on every phone, no app required. Universal reach with 98% open rates. Best for U.S. audiences and time-sensitive messages.
WhatsApp Messages
Rich media support with images, buttons, maps, and two-way conversations. 2B+ monthly users worldwide. Best for international audiences.
Automated Message Types
These messages are included with Amplify at no extra cost. All are generated automatically from your event details.
Order Confirmation
Sent immediately after ticket purchase with order details, ticket count, and a link to view/download tickets.
24-Hour Reminder
Sent one day before the event with date, time, venue address, and a link to tickets. Reduces no-shows by 25%.
Day-Of Reminder
Sent 2 hours before the event with venue directions, parking info, and any last-minute updates.
Abandoned Cart
Sent to people who started checkout but didn't complete payment. Recovers 12–18% of abandoned carts.
Credits & Pricing
Automated messages are free with Amplify. Promotional blasts use blast credits earned from your ticket fees.
Automated = Free
Order confirmations, event reminders, and day-of messages are included with the Amplify plan at no additional cost.
Promo Blasts = Credits
Promotional SMS/WhatsApp blasts cost 2.5¢/message (regional) or 1¢/message (global). Covered by credits from your Amplify ticket fees.
Credits Pool
Every dollar in Amplify ticket fees becomes a blast credit. Credits pool across all events and never expire. Applied automatically.
Example
You have $100 in blast credits. You send a regional SMS blast to 4,000 recipients at 2.5¢/message = $100 total. Credits cover the full cost — $0 out of pocket.
Reading Your Dashboard
Messages Sent
Total messages delivered across SMS and WhatsApp channels for this campaign.
Read Rate
Percentage of recipients who opened/read the message. SMS averages 98%.
Click-Through Rate
Percentage who tapped your event link. SMS CTR averages 45%.
Tickets Sold
Ticket purchases directly attributed to this SMS/WhatsApp campaign.
Credits Used
Blast credits applied to this campaign and your remaining credit balance.
No-Show Reduction
Track how automated reminders reduce no-shows compared to email-only events.
Troubleshooting
Messages not delivering
Check that the recipient has opted in and hasn't replied STOP. International numbers may route to WhatsApp instead of SMS. Verify your event is published with active ticket types.
Low recipient count
Promotional blasts target opted-in verified buyers near your venue. Try increasing the radius or switching to global targeting for online events.
Not enough credits
If your credit balance doesn't cover the blast cost, you'll be asked to pay the remaining balance. Credits are earned automatically from Amplify ticket fees.
I don't see SMS Blast in my dashboard
SMS & WhatsApp messaging is available on the Amplify plan only. If you're onSeva or Elevate, upgrade to Amplify to access this feature.
Frequently Asked Questions
SMS & WhatsApp messaging is automatically enabled when you activate the Amplify plan. Automated messages (reminders, confirmations) start sending immediately. For promotional blasts, go to Dashboard → Events → [Your Event] → Marketing → SMS Blast.
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Messages They Actually Read
98% open rate. Automated reminders, promotions, and cart recovery — delivered straight to every attendee's phone.