How Performance Reporting Works
BrightStar’s analytics dashboard gives you real-time visibility into every metric that matters — revenue, email performance, ad ROAS, and affiliate tracking. Learn how to use it to make data-driven decisions.
Real-Time Data
Sales and engagement metrics update live as transactions happen.
Channel Attribution
Know exactly which email, ad, or affiliate drove each sale.
ROI Tracking
Calculate return on ad spend, email ROI, and affiliate profitability.
Export Reports
Download any report as CSV or PDF for offline analysis.
What You Can Track
Every metric you need to understand your event's performance.
Revenue Metrics
- Gross revenue
- Net revenue (after refunds)
- Discounts applied
- Donations received
- Revenue by ticket type
Email Performance
- Delivery rate
- Open rate
- Click-through rate (CTR)
- Revenue per email
- Unsubscribe rate
Social & Ads
- Impressions
- Clicks
- Reach
- Return on ad spend (ROAS)
- Cost per conversion
Affiliate Tracking
- Referrals by affiliate
- Conversions
- Commission earned
- Conversion rate
- Top performers
Your Dashboard
Everything you need in one place, updated in real-time.
Every sale is traced back to its source — email, ad, affiliate, or organic — automatically.
How to Use Analytics
Get the most out of your performance data.
Access Your Dashboard
Go to Dashboard → Analytics from any event. You'll see an overview of all key metrics for that event.
Filter by Date Range
Use the date picker to view metrics for specific time periods. Compare this week vs. last week, or track performance since launch.
Drill Into Channels
Click any channel (Email, Social, Affiliates) to see detailed breakdowns. See exactly which campaign or affiliate drove each sale.
Export Your Data
Click Export to download reports as CSV or PDF. Great for sharing with your team or for tax records.
Understanding Attribution
Attribution tells you which marketing touchpoint gets credit for a sale. BrightStar offers multiple attribution models:
First Touch
Credits the first channel that brought the visitor
Last Touch
Credits the last channel before purchase
Multi-Touch
Distributes credit across all touchpoints (Amplify plan)
Troubleshooting
Sales not showing in dashboard
Data updates in real-time, but there may be a few seconds delay. If sales still don't appear after a minute, check that the event is correctly linked to your dashboard.
Attribution shows “Unknown”
This happens when a visitor blocks cookies or uses private browsing. About 5-10% of traffic may show as unknown source.
Email metrics not updating
Email opens are tracked via pixel, which some email clients block. Click metrics are more reliable. Allow up to an hour for full reporting.
ROAS calculation seems off
Make sure you've entered your ad spend correctly in the campaign settings. ROAS is calculated as Revenue ÷ Ad Spend.
Frequently Asked Questions
Email campaigns, Facebook/Instagram ads, Google ads, affiliate links, SMS/WhatsApp campaigns, and organic traffic. All channels flow into one unified dashboard.
Was this article helpful?
Still have questions? Contact support
Stop Guessing. Start Knowing.
Real-time analytics that show exactly what’s working. Every sale traced back to its source.